The industry is
splitting in two.
The LOs who are scaling, the ones genuinely excited about where lending is headed, are treating AI as a force multiplier. Same effort, more output, a better dollar per hour. The Collective is where they learn how.
Built for loan officers who want to compete differently.
Not everyone belongs here. We built this for a specific kind of professional. If you see yourself on the left, you're in the right place.
- You're producing but know your current tools and systems aren't keeping up
- You want to learn AI the right way, not from a 30-second TikTok
- You'd rather build real workflows than chase the next shiny app
- You're willing to invest time in learning something that pays back every week
- You want training from someone who actually closed loans and teaches from real experience, not theory
- You're looking for AI to magically fix a broken business
- You want to watch a training and never implement anything
- You think AI is a fad and you're just browsing out of curiosity
- You want someone to do the work for you instead of teaching you how
- You're not willing to spend 20 minutes learning before you start clicking buttons
What people are saying.
"Day one alone was worth the full investment. I finally found a way to sound authentic using AI."
"It completely changed how I see AI in business and gave me a clear way to use it."
"I was overwhelmed. This gave me structure and actually pushed me into action."
"I can already see how incredibly valuable this is going to be for my business, my productivity, and my organization."
"This blew every other AI training out of the water and showed me what's actually possible."
"I come from a software engineering background and still picked up things I hadn't even considered."
The Collective Trainings.
Most of our trainings take less time than your next team meeting. Pick where you are, start there, and build from it.
AI Foundations for Mortgage & Sales Professionals
The 20 minutes every sales professional needs before they touch a single AI tool. How AI thinks, where it fits, and how to talk to it.
- 20-minute on-demand training
- AI Foundations Playbook
- Core prompting framework
- Lifetime access
If the first 20 minutes aren't worth $17, email us. We'll refund it and you keep the playbook.
The ChatGPT Prompt Bank
Pre-built ChatGPT assistants, engineered and ready to work. Copy one, paste it into ChatGPT, and it takes on the persona it was built for. Content, voice, mortgage ops, recruiting, and strategy.
- Token-optimized assistants
- 6 categories, copy and paste
- Framework locks built in
- Free setup playbook
- Lifetime access and updates
The Claude Prompt Bank
Pre-built Claude assistants, engineered and ready to work. Copy one, paste it into Claude, and it takes on the persona it was built for. Content, voice, mortgage ops, recruiting, and strategy.
- Token-optimized assistants
- 6 categories, copy and paste
- Framework locks built in
- Free setup playbook
- Lifetime access and updates
ChatGPT 101 for Loan Officers
The complete system build. Custom projects, assistants that write in your voice, and daily workflows for content, client communication, and operations.
- 2+ hour intensive
- ChatGPT 101 Playbook
- Custom assistant walkthrough
- Lifetime access
Claude 101 for Loan Officers
The complete system build. Structured prompts, organized projects, voice training, and automated workflows for content and operations.
- 2+ hour intensive
- Claude 101 Playbook
- Voice training and project setup
- Lifetime access
The LOA Cheat Code
The AI workflow that runs 90% of what a loan officer assistant does. Underwriting support, 1003s, inbox, phone, and intake notes, wired into one system. Build it before you spend a dollar on a hire.
1:1 Coaching with Shane
One hour. Your business. Your questions. Shane works with you directly on origination strategy, AI implementation, team building, systems, and scaling. This is not a group call. It's a hands-on partnership session with someone who went from firefighter to Top 1% originator to founder of three companies, and rebuilt all of it around being present for his daughter.
- 60-minute private session
- Your specific business, not generic advice
- AI implementation, strategy, and systems
- Recording delivered after the call
Have a team that needs to move fast on AI?
A hands-on AI intensive built for mortgage teams and sales organizations. Six live coaching sessions with Shane and Kyle. A digital vault with copy-and-paste prompt banks, project instructions, and full curriculum. Plus an on-demand dashboard with every recording so your team can rewatch and implement on their own schedule.
Meet Our Experts
Two people who still do the work. Not former practitioners. Not consultants watching from the sideline. Shane closes loans. Kyle fills rooms. Both build AI systems inside live businesses every week.
Shane started as a professional firefighter at one of the busiest stations on the West Coast. He was still on shift when he crossed into lending. Loan officer to branch manager to EVP of Sales. More than $1 billion in production as a loan officer and producing branch manager. Top 1% six times. 40 Under 40. HousingWire Rising Star. Then his daughter was born and the metrics changed. He stepped down and rebuilt every system around one question: does this let me be the dad I want to be? Now he runs Dwell Mortgage, The Collective Coaching, and AI systems across three businesses, and delivers enterprise AI training for two of the country's largest retail lenders.
Kyle went from filling a room on Sunday morning to filling pipelines on Monday. Best-selling author, international speaker, and former pastor who figured out that the skills behind building a community translate directly to building a business. He runs one of the largest virtual assistant staffing companies in the mortgage industry, placing trained remote staff inside loan officer operations across the country. He has trained thousands of sales professionals to use content and modern communication to attract the right people instead of chasing them. He speaks nationally alongside Shane on AI adoption and sales strategy.
The Drop
Every week I share what's running inside my business. The sales scripts we're testing, the AI tools we built for our LOs, the things worth stealing. Stuff I'd tell you over coffee if we had time.
- The script we tested this week
- What's working in our pipeline
- Tools we're building
Free every Tuesday. Unsubscribe anytime.
Questions, answered.
The Collective Coaching teaches loan officers and sales professionals how to use AI tools to work faster and win more business. Trainings run on-demand starting at $17, plus live workshops and 1:1 coaching with Shane Kidwell.
Loan officers who are producing but feel their tools are falling behind, and who want to learn AI from someone who closes loans, not someone who only talks about it. It's built for people who will actually implement, not just watch.
No. AI Foundations is a 20-minute training that covers how AI thinks, where it fits in a sales workflow, and how to talk to it. It's the right starting point whether you've used AI every day or never opened it.
AI Foundations is $17. The ChatGPT and Claude Prompt Banks are $97 each. The LOA Cheat Code live training is $197. ChatGPT 101 and Claude 101 are $397 each. 1:1 coaching with Shane is $450 per hour.
The foundations apply to any sales professional. The workflows go deep on mortgage: 1003s, underwriting support, intake notes, and loan officer assistant automation through the LOA Cheat Code.
The industry moved. Most loan officers are still catching up.
It used to be enough to pick up the phone and grind. Now it's AI, content, systems, and figuring out how to stay relevant when everything changes every six months.
Shane stepped down from a career that was working by every external metric because the internal ones stopped adding up. Kyle walked away from a ministry career to build something in business that actually helped people grow. Both of them rebuilt from scratch. That's not a pitch. That's the foundation this whole thing is built on.
The Collective is not a hype group. It's not a place where everyone gets a trophy. It's built for loan officers who want someone in their corner who cares enough to tell them the truth, even when it's hard to hear.
We want you to win. That's it. Everything here is built around that.
Pick the right side.
You read the whole page. That tells us something. The LOs who move first on AI are the ones still standing in three years. This is where you start.
Start with AI Foundations ($17)The AI Playbook for Sales Professionals
The frameworks, the prompts, and where to start with AI in your business. Built by Shane Kidwell from inside a live mortgage operation.
- How AI fits into a real sales workflow
- The prompting framework that produces clean output
- Where to start, and what to skip
- Built from the AI Foundations curriculum
Free. No spam. Unsubscribe anytime.
Check your inbox.
The AI Playbook is on its way. While you wait, the 20-minute AI Foundations training goes deeper on everything in the guide.
Get AI Foundations ($17)