Your industry is
splitting in two.
Top producers scaling right now treat AI as a force multiplier. Same effort, more output, a better dollar per hour. The Collective is where they learn how.
Built for producers who want to compete differently.
Not everyone belongs here. Read the left column. If that's you, you're in the right place.
- You're producing but know your current tools and systems aren't keeping up
- You want to learn AI the right way, not from a 30-second TikTok
- You'd rather build real workflows than chase the next shiny app
- You're willing to invest time in learning something that pays back every week
- You want training from someone who has lived on commission and teaches from real experience, not theory
- You're looking for AI to magically fix a broken business
- You want to watch a training and never implement anything
- You think AI is a fad and you're just browsing out of curiosity
- You want someone to do the work for you instead of teaching you how
- You're not willing to spend 30 minutes learning before you start clicking buttons
What people are saying.
"Day one alone was worth the full investment. I finally found a way to sound authentic using AI."
"It completely changed how I see AI in business and gave me a clear way to use it."
"I was overwhelmed. This gave me structure and actually pushed me into action."
"I can already see how incredibly valuable this is going to be for my business, my productivity, and my organization."
"This blew every other AI training out of the water and showed me what's actually possible."
"I come from a software engineering background and still picked up things I hadn't even considered."
The Collective Trainings.
Most of our trainings take less time than your next team meeting. Pick where you are and start there.
AI Foundations for Sales Professionals
The 30 minutes every sales professional needs before they touch a single AI tool. How AI thinks, where it fits, and how to talk to it.
- 30-minute on-demand training
- AI Foundations Playbook
- Core prompting framework
- Lifetime access
If the first 30 minutes aren't worth $17, email us. We'll refund it and you keep the playbook.
The ChatGPT Prompt Bank
Pre-built ChatGPT assistants. Copy one, paste it into ChatGPT, and it takes on the job it was built for. Content, voice, sales ops, recruiting, and strategy.
- Mortgage Edition
- Token-optimized assistants
- 6 categories, copy and paste
- Framework locks built in
- Lifetime access and updates
The Claude Prompt Bank
Pre-built Claude assistants. Copy one, paste it into Claude, and it takes on the job it was built for. Content, voice, sales ops, recruiting, and strategy.
- Mortgage Edition
- Token-optimized assistants
- 6 categories, copy and paste
- Framework locks built in
- Lifetime access and updates
ChatGPT 101 for Sales Professionals
The complete system build. Custom projects, assistants that write in your voice, and daily workflows for content, client communication, and operations.
- 2+ hour intensive
- ChatGPT 101 Playbook
- Custom assistant walkthrough
- Lifetime access
Claude 101 for Sales Professionals
The complete system build. Structured prompts, organized projects, voice training, and automated workflows for content and operations.
- 2+ hour intensive
- Claude 101 Playbook
- Voice training and project setup
- Lifetime access
Build Your First Agentic Assistant
Build a personal AI assistant that handles real work in your business. Shane walks you through Claude Cowork, Grok Bot, and Viktor AI, and you leave with yours set up. Build it before you spend a dollar on a hire.
1:1 Coaching with Shane
One hour. Your business. Your questions. Shane works with you on sales strategy, AI, and the systems under both. Not a group call. A working session with someone who went from firefighter to Top 1% producer to founder of three companies, and rebuilt all of it around being present for his daughter.
- 60-minute private session
- Your specific business, not generic advice
- AI implementation, strategy, and systems
- Recording delivered after the call
Have a team that needs to move fast on AI?
A hands-on AI intensive built for brokerages, agencies, and mortgage teams. Six live coaching sessions with Shane and Kyle. A digital vault with copy-and-paste prompt banks, project instructions, and full curriculum. Plus an on-demand dashboard with every recording so your team can rewatch and implement on their own schedule.
Meet Our Experts
Two people who still do the work. Shane still produces. Kyle fills rooms. Both build AI systems inside live businesses every week, so the training holds up when you try it Monday.
Shane Kidwell was Top 1% six years running. Those were the worst years of his personal life.
He started as a firefighter at the busiest station on the West Coast and was still on shift when he crossed into lending. Loan officer, branch manager, then EVP of Sales for a retail lender, with more than $1 billion in combined production. HousingWire named him a Rising Star and one of its 40 Under 40. For a stretch he was holding the EVP job and running his own branch at the same time. Then his daughter was born, he stepped down, and he rebuilt every system around one question: does this let me be a Billionaire Daddy and a Millionaire Entrepreneur?
Today he runs Dwell Mortgage, The Collective Coaching, and Think Tank Cowork, and he is the author of Rethink Everything You 'Know' About AI for Loan Officers. He teaches loan officers and sales professionals to use AI to raise their dollar per hour without giving up what matters most.
Kyle went from filling a room on Sunday morning to filling pipelines on Monday. Best-selling author, international speaker, and former pastor. He runs one of the largest virtual assistant staffing companies in the mortgage industry, placing trained remote staff inside loan officer operations across the country. He has trained thousands of sales professionals to use content and modern communication to attract the right people instead of chasing them. He speaks nationally alongside Shane on AI adoption and sales strategy.
Shane on AI, unfiltered.
A clip from a top producer podcast, on how he actually uses AI inside a live business.
Rethink Everything You 'Know' About AI
The playbook behind the trainings. How to put AI to work inside the business you already run, without handing over the part clients pay you for.
Get the book on AmazonThe Drop
Every week I share what's running inside my business. The sales scripts we're testing, the AI tools we built for our team, the things worth stealing. Stuff I'd tell you over coffee if we had time.
- The script we tested this week
- What's working in our pipeline
- Tools we're building
Free every Tuesday. Unsubscribe anytime.
Questions, answered.
The Collective Coaching teaches real estate agents, loan officers, insurance agents, and other commission-based sales professionals how to use AI tools to work faster and win more business. Trainings run on-demand starting at $17, plus live workshops and 1:1 coaching with Shane Kidwell.
Agents and loan officers who are already producing but feel their tools falling behind, and who want to learn AI from someone who still lives on commission, not someone who only talks about it. It's built for people who implement.
No. AI Foundations is a 30-minute training that covers how AI thinks, where it fits in a sales workflow, and how to talk to it. It's the right starting point whether you've used AI every day or never opened it.
AI Foundations is $17. The ChatGPT and Claude Prompt Banks are $97 each. Build Your First Agentic Assistant is $597. ChatGPT 101 and Claude 101 are sold out. Join the waitlist for the next opening. 1:1 coaching with Shane is $450 per hour.
No. Everything applies to real estate, insurance, and lending. The Prompt Banks come in a Mortgage Edition; every other training works across all three.
Your industry moved. Most producers are still catching up.
It used to be enough to pick up the phone and grind. Now it's AI, content, systems, and figuring out how to stay relevant when everything changes every six months.
Shane stepped down from a career that was working by every external metric because the internal ones stopped adding up. Kyle walked away from a ministry career to build something in business that actually helped people grow. Both of them rebuilt from scratch. Not a pitch. A track record you can check.
The Collective is not a hype group. Nobody gets a trophy for showing up. It's built for producers who want someone in their corner honest enough to tell them the truth.
We want you to win. Everything here is built around that.
Pick the right side.
You read the whole page, so something on it landed. The producers who move first on AI are the ones still standing in three years. Start with the $17 training.
Start with AI Foundations ($17)The AI Playbook for Sales Professionals
The frameworks, the prompts, and where to start. Built by Shane Kidwell inside a live sales operation.
- How AI fits into a real sales workflow
- The prompting framework that produces clean output
- Where to start, and what to skip
- Built from the AI Foundations curriculum
Free. No spam. Unsubscribe anytime.
Check your inbox.
The AI Playbook is on its way. While you wait, the 30-minute AI Foundations training goes deeper on everything in the guide.
Get AI Foundations ($17)