Shane is a creative and seasoned entrepreneur dedicated to creating legacy wealth for the mortgage industry. Recognized as a top 1% LO year after year and a 40 Under 40 award winner, Shane is a leading mortgage influencer, speaker, podcaster and coach. Proudly made in America, Shane combines his blue-collar background as a firefighter with enthusiasm and authenticity to help his tribe level up.
Welcome to
The
Collective
Come find what you’re missing… a digital family where mentorship, accountability and community come together. A place for originators to be held accountable, build community and level up.
What is The Collective?
Connect with a forward-thinking community of mortgage professionals, from ambitious rookies to top producers focused on mastering what’s next. This is where brokers, bankers, and retail LOs unite to leverage cutting-edge AI, proven training, and real-world coaching, expanding your network and accelerating your growth
At the heart of The Collective are three powerful pillars:
BrandScale Ai Lab™: Master the future of mortgage with 24 expert-led AI trainings each year. From the top platforms to the perfect prompts, you’ll stay ahead as AI transforms the industry.
Pro Training Vault: Access a continually growing library of monthly training modules focused on lead generation, personal branding, AI, social selling, and more. Built by elite originators, these actionable systems and strategies help you grow your business and avoid burnout.
Coaching “From The Road”: Twice a month, Coach Kyle Draper brings you behind-the-scenes insights from real conversations with LOs and leaders nationwide. Get practical advice and proven tactics that are working right now in the field, so you can tackle real-world challenges with confidence.
Forget about borrowed advice from self-proclaimed “experts.” Here, you learn directly from the industry’s best-so you can grow, connect, and lead at the highest level.
Meet Our Experts
KYLE DRAPER
Kyle is passionate about empowering entrepreneurs to discover and leverage their personal stories and experiences to attract people like them. Kyle is a best selling author, international speaker, and serial entrepreneur. As a former pastor, he brings a unique approach to social media and marketing that you’ll find refreshing and enjoyable.
SHANE KIDWELL
JONATHAN MAST
Jonathan serves digital agencies and their clients guiding them through a proven process to establish them as the go-to expert in their niche by leveraging topical content and AI tools to deliver value at scale while saving time and increasing profits.
DAN SMOKOSKA
A celebrated “40 Under 40 Top Mortgage Pro,” is an expert Mortgage Marketing and Social Media Coach. He specializes in empowering Loan Officers to maximize their social media impact and expand their origination businesses. Through strategic guidance and practical tips, Dan transforms his clients’ digital marketing efforts into robust channels for growth and lead generation, ensuring they thrive in the competitive mortgage landscape.
Mike Faraci
Mike is the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you, and your brand, the attention you deserve.
Josh Pitts
Founder of Shred Media the worlds #1 Attention Impact Network. Josh helps you get your audience’s attention, and coaches and trains how to get attention that makes an impact. Josh can be found running Shred, speaking and training from his catamaran somewhere in the Pacific Ocean!
Brian Vieaux
Brian is President and COO at FinLocker, a certified mortgage banker, and a financial data platform expert with over 28 years of executive experience in mortgage banking. He has a proven track record of leading and growing successful businesses, driving innovation and transformation, and delivering value to customers and stakeholders.
BART GURLEY
With over 20 years of experience in real estate and 18 years in finance, Bart leads the Mavericks Realty Network, a national team of eXp professionals. He and his team provide streamlined real estate and financing solutions across residential, commercial, and construction markets. They offer concierge services to top real estate professionals globally, helping them achieve their highest goals.
The Collective Opportunity
FOundations
$97/Month
Looking to grow without overcomplicating things? This is your jam!
AI and Lead Generation Tools: Access 24 annual BrandScale Ai Lab™ trainings and 52 weeks of DM Connect™ scripts to master AI, streamline outreach, and generate real connections and leads-no guesswork required.
Ongoing Coaching & Training: Get new monthly content in the Pro Training Vault, bi-monthly “From The Road” coaching with Kyle Draper, and 12 months of proven video Engage Scripts-all focused on helping you grow your brand and business.
Exclusive Community & Perks: Join our private app for peer support, unlock one-on-one coaching opportunities, receive all our one-time products, and enjoy surprise bonus trainings to keep you ahead of the competition.
Momentum coaching
$1,297/Month
Everything in The Collective Foundations plus:
- Bi-Weekly One-on-One Momentum Coaching: No more guessing. You’ll get personal support, accountability, and expert feedback every other week to keep your goals in sight—and actually hit them.
Private Group Chat: Daily connection with other LOs in the grind. Celebrate wins, ask questions, get unstuck, or just drop a gif when you need a lift.
Direct Access to the Big Dogs: You’ll be in a private feed where the lead coaches and founders drop bonus insights, deeper strategies, and extra resources you won’t find anywhere else.
Why We Don't Do Contracts...
We want our team and coaches to always feel the pressure to show up their best for you. We don’t want to be able to rest because you’re locked in.
So, you’ll stay as long as you find value, and that’s it!
But, here is what we ask of you…
- Show up daily.
- Those who invest consistently, win.
- Do the work. Overnight success doesn’t happen overnight.
The not so fine print…
- You commitment is month to month.
- You can cancel at any time with 30 day’s notice.
Letter From Our Founders
The world is changing. It used to be about rolodexes and phone calls.
Now, it’s about AI, social media, and figuring out how to cut through the noise with people every single day. This is why we felt the calling to create The Collective Coaching!
Shane and Kyle have experienced the good, bad, and ugly of being a business owner. You don’t think people will understand. Your spouse can’t relate. You’re convinced the end is near and your dream starts to fade away.
And as the dream fades, you’re met with new challenges, told to try things you’ve never needed, it’s rough out there!
The Collective wants to keep that flame lit. We want to create an environment where authenticity, constructive criticism, and unconditional love can all coexist. And as important, we want you to WIN.
Welcome HOME. Welcome to The Collective!
Sincerely,
Shane & Kyle
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