When it comes to growing your mortgage business, video is one of the most underrated tools out there. Most people think they need to go viral to succeed, but that’s just not true. The magic of video isn’t in the number of views; it’s in creating consistent, valuable content that connects you directly with your audience. Whether it’s clients or referral partners, video can be the personal touch that brings your brand to life, builds trust, and keeps you top of mind.
Myth-busting and Reality Checks
One of the biggest misconceptions is that videos are only for social media. While it’s easy to think of them as quick posts, every video you make is a long-term asset. Think of your videos as evergreen content: they can be shared via email, posted on your website, or even texted directly to potential clients. That quick one-minute clip could be the resource someone needs months later when they’re ready to reach out.
And here’s the kicker: you don’t need to “go viral.” The goal isn’t millions of views but rather attracting the right ones. Would you rather have a thousand random views or a handful of views from qualified prospects? Viral content might look good on the surface, but those who go viral often end up overwhelmed by viewers who may not even be in the market. Instead, focus on reaching your ideal client—first-time buyers, investors, or local families.
Start Small and Build with Purpose
It’s easy to feel overwhelmed when starting with video, but you don’t need to post every day or have fancy equipment. Start by posting one video a week. Share useful tips, like the current mortgage rate trends, or bust myths about down payments. As you gain confidence, consider posting twice a week or expanding to different platforms. The idea is to create a presence over time, letting your audience get to know you at a comfortable pace. Consistency, not speed, is what builds trust.
Calls to Action and Creating Conversations
Every video should guide your audience on what to do next, but it doesn’t need to be a hard sell. Instead, consider a “soft” call to action, like inviting viewers to DM you if they have questions or letting them know you’re there when they need advice. This approach keeps the conversation going without overwhelming potential clients with aggressive pitches.
When used right, video has the power to create genuine connections and open up real opportunities. It’s not about the views; it’s about being visible, authentic, and available to your audience.
The more you can show up consistently on video with messages that connect, the more you build trust that lasts. Video isn’t just another task, it’s an opportunity to strengthen every part of your business. If you’re ready to explore strategies like these alongside a community that’s right there with you, join us at The Collective Coaching. Together, we’re making video work to build something meaningful.